about Jadepoint

We marry proven best practices with customized performance consulting to achieve meaningful outcomes for our diverse luxury service providers.


Businesswoman presenting a report on a whiteboard to colleagues in a conference room.

what we do

The luxury service industry is fascinating, dynamic, and demanding.

The daily pursuit of flawlessness while maintaining flexibility requires relentless dedication and stamina. Executives strive to balance ever-competing priorities to exceed customer expectations, achieve business metrics, and retain top talent, all while the bar is raised every year!

As a trusted strategic partner, Jadepoint intimately knows our clients’ business, while also providing a candid external perspective outside the organization’s direct line of command. Leveraging our expertise in luxury service and performance, we guide organizations to instill powerful practices that motivate enterprise-wide results. This focus generates deep customer loyalty, employee engagement, brand distinction, and market leadership.

Our proven methods enable authentic, seamless, and proactive service that catalyzes human connection and lasting memories, translating to financial success.


Jadepoint serves businesses and hotels to achieve stellar performance and strategic success

Our clients represent a diversity of global luxury service providers. People-centric enterprises with innovative leaders.

We serve the transformational leader embarking on a significant undertaking. One who envisions a world beyond reality and strives to set the industry standard. A courageous, adaptive executive who stands for excellence and refuses to let excuses or challenges derail their vision. And whose passion to serve others is infectious because they recognize that their greatest contribution is others’ growth.

These impactful leaders choose us as their partner. To provide customized expertise and best practices that achieve their meaningful outcomes.

who we serve

Luxury & Lifestyle Hotels

New openings, established properties, complex properties and collections with multiple locations.

Luxury & Lifestyle Hotels
Luxury & Lifestyle Hotels
Person standing in an infinity pool at sunset, surrounded by palm trees and tropical lounge seating at a beach resort.
Luxury & Lifestyle Hotels
Luxury & Lifestyle Hotels

Real Estate & Property Management

Sunset over San Francisco skyline with the Bay Bridge on the left and the city skyline featuring Salesforce Tower and Transamerica Pyramid.

Single and multi-locations.

Construction site with cranes and high-rise buildings under construction on a cloudy day.
Luxury lakeside villa with a swimming pool, lush garden, and scenic mountain view under a clear blue sky.
Modern office lounge area with two women working at a table near large windows, surrounded by plants, contemporary chairs, and a glass wall.
Nighttime city skyline with illuminated skyscrapers along a river.

Private Clubs & Living Communities

Exclusive urban enclaves to multi-generational, expansive Golf and Country Clubs.

A man in formal riding attire, including a helmet, on a brown horse jumping over a striped obstacle during an equestrian event against a bright blue sky and white building background.
A marina with many sailboats and yachts docked, overlooking a coastal town with buildings and mountains in the background under a clear blue sky.
A scenic golf course surrounded by water, with several golfers practicing on the green. Palm trees line the course, and mountains are visible in the background during sunset.
A luxurious residential building complex at sunset, with palm trees, landscaped gardens, and parked cars in front.
Luxurious outdoor pool area at dusk with lounge chairs, umbrellas, palm trees, and a conference or event building in the background, illuminated with warm lights.

Other Service Industries

Restaurants, Wineries, Retail, Legal, Wellness/Fitness, Clinical/ Healthcare and Aviation

Street sign showing 'VIA RODE' and 'N. RODEO DR', mounted on decorative black wrought iron pole, against building background.
Two people in formal suits shaking hands over a table with legal symbols, including a gavel, a scale, and legal notebooks.
Three healthcare professionals walking down a hospital corridor and reviewing documents and a tablet.
Two men working out in a gym, one sitting and lifting dumbbells, the other standing behind him spotting, with gym equipment in the background.
Private jets parked on an airport tarmac during sunset with airport buildings in the background.
A table set for a celebration with three glasses of white wine, various plated desserts, and appetizers in a dimly lit setting.


our founding


DIANA JEFFERY

Co-Founder & Managing Partner

ANYA LASTIRI

Co-Founder & VP, Luxury Accounts


Jadepoint was founded in 2020, during a time of worldwide upheaval, when three luxury hospitality colleagues came together to transform the luxury service industry. With a shared passion to create, contribute their expertise, and connect with great people across global cultures, Jadepoint emerged.

The intention behind our name: Jade, is a precious mineral frequently found in jewelry that denotes fine taste and heart connection. Its exquisite tone evokes the color of growth, financial success, and world-class performance. Point represents leadership teams gaining strategic clarity to aim for the shared vision among all staff of the enterprise. Finally, our artistic logo showcases many dispersed departments collaborating to achieve their shared ambitious goal. 

“the point at which you surpass your ambition”

Jadepoint is a full service Performance Improvement Consulting Firm

Our purpose is inextricably linked to the international community, where we devote our passion and skill to nurture this connection.

our BELIEFS & VALUES

We believe exceptional, genuine service is a universal connector. This heartfelt bond between humans transcends country, language, and culture. Our purpose is inextricably linked to the international community, where we devote our passion and skill to nurture this connection.

We believe in…

Connecting People, Memorable, Moments, Grow, Achieve, Success, Experiences, Awe, Inspire
  • Connecting people with curated details for meaningful, memorable moments.

  • Creating what didn’t exist before, especially innovative experiences that awe and inspire.

  • Problem-solving through root cause analysis and a data-focused approach.

  • Growing sustainable habits in nourishing environments.

  • Achieving superior results and financial success.

Our Values:



VALUES: ACHIEVEMENT & EXCELLENCE
VALUES: CURIOSITY & CREATIVITY
VALUES: TEAM SYNERGY
VALUES: INTENTIONAL DESIGN

TEAM SYNERGY

INTENTIONAL DESIGN

Gold outline of an award trophy with a figure holding a star and a heart on either side.
VALUES: CLARITY OF FOCUS

PASSION & PURSUIT

CLARITY OF FOCUS

CURIOSITY & CREATIVITY

ACHIEVEMENT & EXCELLENCE

VALUES: UNIVERSAL HUMAN VALUE, DIGNITY & PURSUIT

UNIVERSAL HUMAN VALUE & DIGNITY



THE POINT AT WHICH YOU SURPASS YOUR AMBITION